A Simple 7 Step Formula For Succeeding Online
If you want the easiest, surest and most rewarding way I’ve found to succeed online, here is the simple 7-step formula:
1.) Carve out a niche: Be known 45 Long Colt Ammo for sale. for something specific. Use the rifle, not the shotgun. When in doubt, go narrower than others in your field.
2.) Give something valuable away free: Within your narrow specialty, create an e-zine (or course, collection of tips, series of mistakes to avoid, seasonal recipes, any regular communication) that demonstrates your expertise and is so helpful, interesting and informative, your prospects will want to keep getting it regularly.
3.) Promote your free e-zine every way you can In Google ads, articles you write for the media, speeches before trade groups, press releases, radio interviews, communications with your customers, take-ones at related retail outlets, space ads, newspaper classifieds, direct mail, co-ops and swaps with others in your industry, etc. Explore any and all avenues.
4.) Capture e-mail addresses: Never give away your valuable free tips on your website! Share them only in exchange for an e-mail address when someone signs up for your e-zine. Consider offering one of your best free tips in the form of a free report to induce people to sign up. This automatically gives you permission – and the means – to stay in touch with your market, building your most valuable direct marketing asset, your list.
5.) Pile on the value: Work hard to make your free e-zine so valuable and interesting, your prospects eagerly open it. As in romance, woo your new prospects with your bouquets of insight and pearls of wisdom. Don’t be shy about opening up and getting personal. Become a friend. Resist the urge to keep lunging at them with sales lust. Your goal: get your prospects into the habit of welcoming your e-mails like love letters because they are so valuable, useful and interesting… not in the habit of deleting them on sight because they are self-serving sales pitches. The rule: establish trust before you sell with lust.
6.) Never sell hard in your e-zine or free course: Instead, dance the two-step. The biggest mistake even savvy marketers make in their e-zines is selling too much, too soon, too hard, and too often. Let your e-zine be an oasis of value in a desert of hype. Always, and especially in your first several communications, let the value of your free information far outweigh your sales copy.
Eventually, after you’ve proven your value to readers and it’s time to sell something, dance the two-step. First, mention that you have a great product that enhances the valuable, free tip you’ve just shared in your e-zine. To learn more, “click here.”
Second, when readers click on the link, they land on a dedicated page elsewhere, where you can sell your product or service as hard as you want.In other words, never sell too hard, too often or too early in your e-zine! Doing so makes your reader perceive it as a vehicle of hype, not a trusted vehicle of value.